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Interparfums FY 2022: record earnings as operating profit soars 33 percent

THE WHAT? Interparfums has reported its results for the 2022 fiscal year. The fragrance giant recorded record earnings for the full year with net income up 40 percent on 2021’s figures and sales rising 26 percent to €706.6 million. THE DETAILS The company noted that it had extended its partnership with Montblanc until December 31, 2030 and, subject to the General Meeting’s ratification, hit its goal of achieving gender parity on its board. THE WHY? Philippe Benacin, Chairman and CEO, commented, “Against the backdrop of a turbulent economic and geopolitical environment, our sales and earnings continued to grow in 2022. In 2023, although many uncertainties still exist, this positive momentum should continue with sales expected to reach €750 million, driven by the continuing appeal of our brands for consumers in a global perfume market that remains buoyant.” The post Interparfums FY 2022: record earnings as operating profit soars 33 percent appeared first on Global Cosme

How To Showcase Your Products and Beauty Designs

red styled hair

There are many fun ways to feature your beauty swag and products in photos and videos. It takes some forethought and creativity to create a compelling post. Before you start plotting your next product feature, let’s dive in and discover who is posting, why people are posting, and what makes an exceptionally captivating beauty product feature.

Instagram and Tik Tok are saturated with a vast selection of products. As we swipe through a sea of skincare brands and cosmetic products promising to give us glowing skin and eternal youth, there’s always a beauty post that we are immediately struck by.

The posts that make us pause to take a closer look are either due to their intimate nature, the beautiful composition, or because the brand is instantly recognizable and showcases relevant products.

Who Is Sharing Beauty Products and Why

Who typically shares beauty products or engages in social media marketing?

  • Beauty Brands
  • Beauty Influencers
  • Hair Stylists
  • Skin Specialists
  • Lash Technicians
  • Actual Customers

Sometimes, beauty influencers showcase products on their social media platforms in exchange for free beauty products and make-up tools. Others reasons include believing in the products. Giving honest reviews is how most influencers cultivate a following, whether the topics are focused on skin concerns, hairstyles, nails, or lashes. 

Beauty brands will pay influencers to advertise if the brands are on their way to becoming household names or if the influencer has celebrity status. Earning customer trust is effective if you have influential people sharing your products. 

The cosmetics industry has a broad selection of clean or high-tech products for influencers to show off and compare. The industry is always pumping out new beauty trends. Many innovative products contain the same newfound power ingredients that are trending amongst skincare brands.

Niacinamide, for example, has become one of those high-demand beauty ingredients in recent years–– almost every skin type can benefit from it, and most beauty routines include a product formulated with it making it a skin staple.

Aside from skincare, make-up and cosmetic products always develop new wish-list looks. When contouring became popular, brands started including contouring and highlighting sticks in their arsenal of make-up tools. The new favorite products on social platforms are the ones that are trending.

Posts that Captivate Our Attention

There are many creative ways to showcase your favorite beauty essentials. Marketing for beauty brands can be as easy as posting a basic photo of simple product shots in front of a beautiful backdrop.

Most beauty industry brands style individual products and write product reviews accompanying the image on their websites and social media. Hair stylists or estheticians may appeal to beauty consumers through demonstrations in videos. The best beauty brand strategy is to highlight the product in the image, video, or caption. 

Customer reviews have always been a potent method of marketing. Read on to see some great examples of showcasing beauty products. 

Share Videos Using Hair Products

Tiffany Molina is a Vancouver-based hairstylist who typically shares the result of a client’s hair. In this particular video, Molina demonstrates, in a well-edited video, how to transform a natural brown hair color to a fiery red. She uses a voiceover tool to walk you through each step of the dying process.

She uses some of her favorite Joico formulas and shares glimpses of the product packaging. It’s a short and sweet video that creatively captures the before-and-after result. The point of this video is to entice potential customers to book a hair coloring appointment. 


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Una publicación compartida de Tiffany Molina (@_tiffanymolina)

Attribution: @_tiffanymolina

Framing Lustrous Lashes

Nailsandlashes à la Rochelle specializes in nails and lashes. This post focuses on a beautiful eye adorned with high-volume, full lashes. Currently, videos are beneficial if you want your content to attract more viewers. Still, this photo captures the appeal of full faux lashes. 

Attribution: @nailsandlasheslarochelle

Eye-Catching Nail Art That’s Picture Perfect

In this photo, cndworld shares a finished, graphic pop-inspired manicure in the foreground with the nail polish colors in the background. This is an effective marketing strategy, so the client sees which colors will create this look.


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Una publicación compartida de CND (@cndworld)

Attribution: @cndworld

Whether you’re creating short, edited videos, long-form content, or stunning close-up shots, as long as you make the material engaging, you’ll attract and retain followers, including lovers of beauty and professionals in the beauty industry. 

Learn more about Evergreen Beauty College and what makes us different. We’ll guide you and teach you how to tackle virtually all beauty techniques and market your services. 

* This article was originally published here


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