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Interparfums FY 2022: record earnings as operating profit soars 33 percent

THE WHAT? Interparfums has reported its results for the 2022 fiscal year. The fragrance giant recorded record earnings for the full year with net income up 40 percent on 2021’s figures and sales rising 26 percent to €706.6 million. THE DETAILS The company noted that it had extended its partnership with Montblanc until December 31, 2030 and, subject to the General Meeting’s ratification, hit its goal of achieving gender parity on its board. THE WHY? Philippe Benacin, Chairman and CEO, commented, “Against the backdrop of a turbulent economic and geopolitical environment, our sales and earnings continued to grow in 2022. In 2023, although many uncertainties still exist, this positive momentum should continue with sales expected to reach €750 million, driven by the continuing appeal of our brands for consumers in a global perfume market that remains buoyant.” The post Interparfums FY 2022: record earnings as operating profit soars 33 percent appeared first on Global Cosme

What Does Keratin Do To Your Hair?

Keratin & Your Hair: All You Need To Know

Keratin is a name that seems synonymous with hair. It is a protein made up of amino acids and it is responsible for the strength and structural integrity of your hair, skin, and nails. Our bodies produce keratin naturally but sometimes we need a little bit of a head start / push along which is why keratin hair products can help to boost and improve your hairs appearance and health. 

Without keratin your hair and nails will grow at a slower rate and the risk of hair breaking, splitting and falling out becomes higher. It will also appear dry, lifeless, and frizzy.

What Does Hair Structure Look Like?

Although you wouldn’t think it, a single strand of hair has a lot of parts and is a lot more complicated than you think. The hair root is not visible to us as it is under our skin, the hair shaft is visible though, this is the part of the hair poking out of the skin that we can see. 

Hair Shaft

The hair shaft is comprised of three different parts. The cuticle, the cortex and the medulla. 

Hair Cuticle

The hair cuticle is the outer layer of the hair. This is the part that is responsible for how shiny your hair appears and how damaged it can look. Think of the cuticle as being covered in reptile scales and smooth looking scales means smooth looking hair. By bonding the hair back together the appearance of split ends and frizz is greatly reduced. Smooth, soft cuticle scales means smooth and soft hair. 

Hair Cortex

The cortex forms the main part of our hair, and it determines the colour (pigment) and the texture. The cortex contains long keratin filaments and is protected by the dead cells that make up the cuticle. These keratin filaments are held together by disulphide (permanent) and hydrogen (temporary) bonds.


The medulla is the innermost layer of the hair structure surrounded by the cortex. It contains keratin proteins and structural lipids.

New Year, New You

As we move into the new year, it’s time to invest in yourself!

2023 is the year for self care to become a priority and with that you will need a professionally approved hair care routine. Don’t worry we are here to help!

If your goal is to have healthy, soft and smooth hair then you need a routine with the super ingredient, Keratin. There are many benefits of using hair care products created with Keratin that you should be aware of. Here are some easy professional tips to help you.

Hair Protection Against Heat and Environmental Damage

Two of the biggest culprits of weakening the hair shaft are heat damage and environmental stresses. However, by using a heat protectant spray that is infused with Keratin proteins such as Salon Only SO Hot Thermal Styling Spray, your hair not only has a layer of defence against pollutants and heat but also is getting healthier and stronger in the process. SO Hot can protect hair up to 220 degrees whilst giving styling hold when blow drying, curling and setting. Formulated with our advanced keratin protein complex Kera-Cysteine. It is super easy to use, all you need to do is spray onto towel dried hair, blast-dry and straighten. For curling and setting, section hair and lightly spray to complete the look.

so hot thermal protection spray

Reduce Frizz and Flyaways

Frizz and split ends is a problem that most of us suffer with our hair. It can be annoying when it comes to styling your hair yet there are still those pesky little fly aways that you just can’t seem to get rid of. The answer to your problem is investing in a good quality Keratin Styling treatment. A Keratin hair styling treatment will seal damaged ends and flyaways resulting in stronger, longer, glossier looking hair. Our RPR Keratin Power Shot Express Treatment will give instant results. It contains an enriched blend of botanicals and keratin to strengthen, de-frizz, smooth and shine. Hair will feel smooth and shiny whilst feeling soft and nourished after use. Simply apply to damp hair and blow wave. Your smooth hair will last a couple of washes.

rpr keratin power shot twin pack

Restore and Improve Hair Texture

The texture of our hair can be reliant on how damaged it is. Someone who bleaches their hair constantly will have a rougher texture due to the chemicals dehydrating the shaft. However with the right shampoo and conditioner containing Keratin proteins, the texture can be transformed into smooth and hydrated. Our Salon Only range of hair care is the perfect solution to a rough hair texture. Each product is created with Keratin proteins to help smooth the hair as well as being designed for certain hair types. For example if your hair is fine to normal we would suggest using the SO Essential Shampoo and Conditioner as it has a light formula that won’t be too heavy on your hair. On the other hand, if your hair type is dry, damaged and coarse then the SO Repairing Shampoo and Conditioner would work better to provide a higher level of hydration that the cuticle needs.

Keratin Hair Treatment Masks

For a complete hair regime, A keratin hair treatment mask should be used once or twice a week for a more intense result. This will deeply restructure hair, nourish and smooth the hair shaft. Two options favoured by hairdressers are SO Intense Repair Masque and RPR Repair My Hair Keratin Mask. Each have potent keratin repairing properties to optimise hair health, shine and smoothness.

rpr repair my hair treatment with coconut and aloe vera

At the end of the day, everyone wants shiny, smooth, healthy, strong and hydrated hair. The most effective way to do this is through incorporating a keratin hair treatment into your routine as well as a keratin shampoo and conditioner. Our website offers many products that are sure to give the results you desire.

The post What Does Keratin Do To Your Hair? appeared first on RPR Hair Care.

* This article was originally published here


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